Search engines attempt to rank results for a given search based on their relevance to the topic, and the quality and reliability a site is judged to have. Google, the world’s most popular search engine, uses an ever-evolving algorithm that aims to evaluate sites in the way that a human reader would. This means that a key part of SEO involves ensuring that the website is a unique and relevant resource for readers.
The following methods are common ways to improve a website’s SEO (search engine optimization). These methods are called white hat SEO because they aim to improve search rank by improving the user’s experience on the website.
- Increasing keyword depth
- Increasing interlinking
- Improving the organization of content on the page
Black hat SEO involves techniques such as paying to post links to a website on link farms, stuffing the metadata with nonrelated keywords, and using text that is invisible to readers to attract search engines. These and many other black hat SEO tactics may boost traffic, but search engines frown on the use of such measures. Search engines may punish sites that employ these methods by reducing their page rank or delisting them from search results.
What Makes SEO So Important?
Websites live or die with traffic. Creating a breathtakingly beautiful websites is only worthwhile if you have actually visitors finding and looking at your website. There are many factors in improving your website’s traffic and proper search engine optimization techniques are critical when it comes to building your website. While there are many different types of SEO techniques, most of the successful actions will include relevant content, good backlinks (quality, not quantity), an easy to use interface (how does your site look to the visitor and is it easy to find things?) and some type of social media connection.